Types of customers and work with them: how to get a loyal customer Juli May 2, 2022

Types of customers and work with them: how to get a loyal customer

types of customers

Types of customers: classification by marketers

Any company’s products or services are designed for a specific target audience, but within that audience, there are very different consumers. They have unique traits and make purchasing decisions based on their own interests and needs. To work with different people, marketers differentiate between types of customers. By tracking their reactions in certain conditions, you can develop effective mechanisms to attract and retain customers. 

According to research, 33% of consumers don’t make a repeat purchase or conversion if they don’t like the service. That’s why it’s critical to track customer reactions at every stage of the buying process. In all, marketers identify 11 types of customers, a number of which are the most common.

The first type is the viewers who browse and get acquainted with the services or goods provided, and they do it from your competitors as well. In this case, it is necessary to attract their attention. An excellent solution would be a useful and interesting content site with a clinging design. In addition, you need to simplify the process of buying a product as much as possible, so that a person decides to buy as quickly as possible.

The second type is discount customers, who are attracted solely by the reduced price and not by the quality of the product. If you don’t make an effort, the consumer will leave, but the right approach will make him a regular customer. He must see the value in your offer, even at full price.

The third type of customer is the researcher who has chosen carefully, evaluated the benefits of the product from you and your competitors. For them, it’s important to get product validation through surveys and research. For these customers, it’s better to post-consumer testimonials, quality certificates, and analysis of product benefits. 

types of customers-2

Impulsive customers buy goods under the influence of emotions, without prior thinking. This category of the consumer can be attracted by making the purchasing process as attractive as possible. In addition, these customers are quicker to decide to buy if they have limited time to think about it.

Unsure customers hesitate for a long time, weighing the pros and cons, and as a result, the decision-making process stretches for a long time. You can help a customer buy a product by using different communication channels, chatbots.

It is difficult to win over customers who have already had a negative experience with another company and are looking for a replacement. They are ready to make a purchase, they only need a little push and offer those conditions that competitors could not provide.

Every customer has his own background, and if you understand in time what type of person turned to you, what his problems and needs are, you can provide a solution and get a loyal customer.