How technical SEO helps increase website visibility
Technical SEO is the process of improving a website according to the technical requirements of search engines. This approach helps to improve organic rankings.
It is not enough to simply index pages to improve your website’s ranking in Google’s search results. The system’s algorithms consider the resource’s security, its adaptability to mobile devices and the absence of duplicate content. In addition, pages should load quickly, display correctly on different operating systems and more.
The first thing to consider in technical SEO is the site’s structure. It affects the indexing and crawling of the resource by robots. In addition, a poorly thought-out structure can undermine other efforts to improve rankings. At the same time, a good architecture makes it much easier to implement improvements and add functionality.
The main rule when working with the structure is its simplicity. All pages should be within a few links of each other. This approach makes it easier for search engine algorithms to scan the site. In addition, a poorly organised architecture can result in pages that are not internally linked.
SEO and ranking improvement
For a website to be present in the search engine, it is essential that the systems can easily find and index it. The first step is to identify any pages inaccessible to robots. There are three ways to identify problematic elements:
- Coverage report. This is found in the Google Search Console and helps to determine whether the system can index the requested pages.
- Screaming Frog. A popular bug-finding service that provides a complete SEO audit of a website.
- SEMrush. Alerts you to resource performance issues. This service detects errors in HTML tags.
Each of these tools has its advantages and disadvantages. The optimal solution for large resources is to use all three services.
An effective way of identifying problems is the site’s XML map. Google algorithms consider it one of the most important tools for URL search. Google Search Console has a Sitemaps feature that displays the map as the system sees it. It also allows you to check that the page is displayed correctly.
Duplicate content issues
Duplicate publishing can occur for several reasons. For example, the CMS system may have created multiple copies of the same page but under different URLs. Duplication can reduce the page’s rating, which will negatively affect its position in the output.
Identifying and removing duplicates can be done with the help of various services. The most common are Raven Tools and Copyscape.
If you’re writing unique, original content for each page, you probably don’t need to worry about duplicate content. Sites that have borrowed content do not hurt the source.
The above is just a small part of the benefits of technical SEO, which is crucial to a website’s proper functioning.