Squarespace or WordPress: advantages of website builders
Squarespace and WordPress are the most popular platforms for creating a blog or informational website. Each has pros and cons, so the choice depends on your initial goals. Before deciding on one of the options, experts recommend studying the main features of their functionality. This will allow you to determine which platform is more suitable for your goals.
General overview of platforms
Squarespace is a website builder and SaaS product. Beginners who do not want to delve into the intricacies of programming usually choose it. At the same time, they want a universal and convenient platform to promote their product. The builder offers access to a wide range of functions for a fixed fee. For a monthly subscription, the user receives:
- design templates;
- site management tools;
- plugins.
In addition, a Squarespace subscription includes hosting and does not require any separate programming.
WordPress is also classified as a SaaS platform and is ideal for beginners. The builder is for creating and maintaining small websites and blogs and has two options for customers. For customers, the platform offers two options: free and paid. In the latter case, the user can access additional features and updates.
Both builders do not require any special knowledge from the user – their functionality is available and understandable to almost everyone.
Squarespace features
Squarespace offers many SEO tools. You can create meta descriptions and unique URLs for each page. The builder has integration with the Google Analytics service. This lets you get reliable information about the number of visits, registrations, and page indexing.
The platform is an excellent tool for beginner bloggers. It allows you to create categories, moderate comments, add tags and schedule posts. These features are enough to develop a blog and increase the number of subscribers.
Subscription cost ranges from US$16 to US$72 per month, depending on the package.
It offers tools for selling various physical and digital products and services in the e-commerce sector.
WordPress features
Depending on your goals, WordPress offers different paid plans that give customers additional features. For example, the Business and E-Commerce plans have plugins to help with SEO.
The free plan is sufficient for budding bloggers. It also includes 3 GB of storage space for website data. The paid version offers more options for page customisation and blog design.
To create an online shop on the platform, you need a paid subscription to the e-commerce plan. Other options lack the necessary features to sell goods and services.
Choosing between WordPress and Squarespace depends entirely on your goals for creating a website. At the same time, you need to understand that minimal or free versions of builders only provide a basic set of tools. Often, this is not enough for business development or blog expansion.