Why Microsoft Ads is an essential tool for reaching English-speaking audiences
Microsoft Ads is a powerful tool for promoting your business in Western markets. This advertising channel is beneficial for companies targeting English language searches. The majority of traffic to Microsoft’s Bing platform comes from the US, China, Germany and France. This allows businesses to reach audiences in these countries effectively.
Using Microsoft Ads helps increase brand visibility among unique users. By neglecting this platform, businesses risk losing potential customers. Advertising here provides access to a specific audience that is different from users of other search engines. This expands the opportunity to attract new customers and increase conversions.
How Microsoft Ads works
Microsoft Ads operates on the basis of an auction system. Advertisers compete to display their ads on Bing search results pages and partner sites. Key steps:
- Ad campaign creation. Advertisers create campaigns, select keywords and create ads.
- Auction. When a user enters a query, the system conducts an auction between advertisers. Bid, ad quality and keyword relevance are all taken into account.
- Show ads. Based on auction results, the system determines which ads to show the user and in what order.
System features
- CPC model: advertisers only pay for clicks on their ads. This allows you to control costs and measure effectiveness.
- The platform allows you to set up targeting based on demographics, interests, and user behaviour.
- Microsoft Ads provides detailed reporting and analysis. You can track metrics such as clicks, conversions and cost per click.
- The platform integrates with other Microsoft tools to extend targeting and reach.
Key benefits of the tool
There are a number of key benefits that make Microsoft Ads an effective tool for businesses. These include
- Less competition and affordable cost per click. Microsoft Ads generally have less competition than Google Ads, which means that the cost per click can be lower. This, in turn, reduces the cost of advertising and makes it more affordable.
- High effectiveness at lower cost. Advertisers can achieve similar or better results than with Google Ads but at a lower price. This is due to lower bids and a less saturated market.
- Synchronisation of strategies. You can use the same strategies and approaches you use in Google Ads. At the same time, the Microsoft Ads platform allows you to import existing ad campaigns created in Google Ads. This saves you time and effort by eliminating the need to reconfigure keywords, ads and targeting.
- Unique features. For example, the tool allows you to extend your ads. Advertisers can add a description of their product or service, contact details or links to their website pages. There is also a device-type targeting feature. This allows you to customise and optimise your ad campaigns based on the type of device users are interacting with your ads from.
- High spending power. Bing users tend to spend more money online than users of other search engines.
Microsoft Ads is, therefore, an important platform for companies looking to strengthen their position in Western markets and attract new customers. By using this advertising network, they can reach a unique audience, reduce costs and increase the effectiveness of advertising campaigns.