Adaptive design: how to make the website user-friendly Juli August 1, 2022

Adaptive design: how to make the website user-friendly

adaptive design

Adaptive design as a tool to increase website conversion

Adaptive design is a term that allows you to evaluate the interface in terms of user-friendliness. The easier a person can understand the structure of the website, and find the necessary information, the faster he will become your client. Smartphones, tablets, laptops, computers – all these devices are now a tool for communication between people, for finding products, for making purchases. Accordingly, the website should work equally well on all devices, and this helps with adaptive web design. Thanks to him, the resource interface will display correctly on devices of different sizes and resolutions. 

In this case, the main task of specialists will be to develop an adaptive design that will help to attract customers and increase the conversion rate of the website, regardless of the device on which it will be opened. This is extremely important for resources of a different orientation – online stores, blogs, and others. However, companies that accumulate a customer base using order forms or user feedback need to pay special attention to adaptability.

When creating such a design, you should be guided by a number of principles. The first thing to start with is the choice of information that should be displayed on all devices. It is important to understand that the screen of a smartphone is much smaller than a laptop or monitor, so a large amount of text will not be very convenient for users. It is better to dilute it with videos and photos.

A good example of how a website will look on a mobile device is landing pages. They highlight the main theses, which should interest the client, and all the components of the design in this case perform a specific task – a call to one target action.

What adaptive design is

Highlighting the “Buy” or “Subscribe” buttons will help increase the conversion rate of the adaptive website. They should be noticeable when the page is opened and easily clicked on without additional actions – they don’t need to be zoomed in or searched for a long time. The same applies to user data entry forms, which shouldn’t cause difficulties when filling out a phone number or name fields.

When developing adaptive design it’s also important to pay attention to the description of the product. It should be concise and clear, without complicated concepts. Technical specifications can also be reduced if possible.

Contact information on the website should always be visible, as should a button to contact a consultant. Now there are various chatbots, messengers, and links to which users should quickly find on the website.

Adaptive design – an additional tool to increase sales and attract customers, but if its structure is not thought through, all efforts will be ineffective. 

In addition, it is necessary to create a functioning and convenient main website, and already on the basis of it develop an adaptive design.