What are the benefits of YouTube Shorts advertising
As the popularity of short videos continues to grow, more and more companies are turning their attention to this format. Such videos are a powerful tool for engaging consumers and have become an integral part of marketing strategies. The appearance of short videos on almost all social media platforms only reinforces this trend. In 2022, YouTube Shorts adverts appeared and are showing promising results.
In the autumn of 2024, a new feature for YouTube Shorts was launched for advertisers. This tool helps you to target specific content categories. How it works:
- A brand is in the sportswear business and wants to expand its customer base.
- The system identifies the theme as sports and selects the appropriate content.
- The brand’s commercials will now air alongside short films on the subject.
YouTube offers this type of targeting for a variety of topics, including cars and games. Brands can also advertise through recipe videos and kitchen reviews. Ads can also be streamed for fashion, personal care and style.
According to YouTube’s Melissa Hsi Nikolic, the new functionality opens up a wide range of opportunities for businesses. Ads targeted to a specific topic can attract interested users, increasing the likelihood that a potential customer will be interested in what the company has to offer.
How to use short videos
YouTube has published a guide to help you get the most out of the short format. By following the developers’ recommendations, you can achieve great results and reach new audiences. And brands can adopt different strategies depending on their objectives.
Many companies are reluctant to advertise through short videos. This is mainly due to the traditional perception of YouTube as a platform for long-form videos. There can also be difficulties in creating the ad itself. For example, in some cases, it is necessary to highlight the product rather than the brand. It’s also important to focus on the price of the product to increase conversion. Such content will not always be acceptable for this format.
However, brands that have used YouTube Shorts targeting are happy with the results. They see an increase in conversions and good engagement from potential buyers. Advertisers can choose where to show their campaigns — in streams or short videos. In addition, the service is available as a separate package. This is convenient for brands that are just testing the format and are not yet sure if it is right for their business.