Voice search is changing the approach to SEO: how to get into voice assistant results
Voice search is rapidly gaining popularity. Every year, more and more users turn to voice assistants – Siri, Alexa, Google Assistant. With their help, consumers get information, make purchases and interact with brands. For companies, this means they need to adapt their SEO strategy to accommodate new behavioural patterns.
Why voice search is important for businesses
The move to speech interaction is changing the format of queries. Instead of the short phrases used in text search, people are using full sentences. Queries have become longer and more natural. They are now more likely to take the form of questions. This opens up new advertising opportunities, especially for those who can adapt quickly.
In this context, several proven techniques can help improve the position of content in voice search engines. Here are some of them:
- Make content conversational. Voice queries mimic live speech. So the text on the site must sound natural. Use simple language and avoid over-elaborate phrases. Imagine you are explaining something to someone you know – it is easier to find the right tone.
- Answer specific questions. Most voice requests are questions. Users want a quick, concise answer. Structure your content to include a short paragraph that answers a potential question. For example, if you sell coffee machines, include a section called “How do I choose a coffee machine for my home?” with a clear and helpful answer.
- Use long-tail keywords. Short keywords give way to natural, long-tail phrases. For example, ‘how to make a quick latte at home’, ‘the best smartphone to buy in 2025’, ‘where to buy sportswear with delivery’. Using keys like these not only helps you break into voice search, but also helps to reduce competition.
Importance of structured data implementing
Schema.org markup helps search engines understand content. This increases the chances of getting into advanced results, including answer blocks. These blocks are often used by voice assistants.
Recommended markup types:
- FAQ;
- HowTo;
- Product;
- LocalBusiness.
- Speed up the loading of the site. Speed is critical. Voice assistants prefer sites that open in seconds. Optimise images, remove unnecessary scripts, and use caching.
- Pay attention to local SEO. Many voice queries are location-related. For example, where is the nearest tyre shop or pharmacy open at night. Fill in your Google Business Profile, update your contact details and include your opening hours.
Optional:
- use local keywords;
- add address and coordinates for micropropagation.
- Make the page mobile-friendly. Most voice inquiries come from phones. Make sure the site is adapted to all screens: fonts are readable, buttons are comfortable, and interface elements do not ‘jump’.
Voice search is already influencing user behaviour and ranking algorithms. Companies that adapt the content and technical parameters of the site in advance will have an advantage.