How to start promotion through the TikTok Ads service
The TikTok social network has established itself as one of the most effective promotional channels. It is a leader in terms of downloads and attracts different consumer categories. Analysts predict that the number of users will reach around 2.4 billion by 2029. It’s high time to start advertising on the platform, and TikTok Ads will help you do it as efficiently as possible.
The main advantage of social networking is the short videos that users share. The platform initiated the trend for this content format, which quickly spread throughout the online environment. TikTok has everything needed to create and promote short videos, which is an excellent tool for advertisers.
The social network encourages new users to grow their pages by giving visibility to their first videos. These videos quickly gain views. Further promotion depends on two factors: users’ reactions and the regularity of publishing new videos.
Business benefits of advertising on TikTok
- High level of audience loyalty.
- Availability of a solvent category of users aged 18-34.
- High growth rates in the number of users.
- Convenience of the TikTok Ads service and availability of a large set of advertising tools.
The platform can be a universal advertising option for almost any business niche. This is also due to users’ loyal attitude towards advertising publications.
The TikTok Ads service lets you set up the most personalised targeting. Here, you can select the category of consumers by age, gender, interests, and even operating system type.
Features of launching an advertising campaign
The first step to advertising on the platform is to create a business account. This is where you will have access to commercial content. In addition, a business account allows you to view analytics on the site and create campaigns in the Advertising Cabinet.
After filling in the information about the company, the menu for placing an advertisement opens. An essential step in this process is the correct formulation of the advertising objectives:
- increase the audience reach;
- stimulate traffic to the site;
- promote an application or service by offering to download it;
- drive video views;
- lead generation;
- boost conversions.
Ad settings will vary depending on the goal you have chosen.
The next step is to choose where to place your ads. TikTok Ads offers to select the best placements automatically, but this setting can also be done manually. Placements are available in the recommendations feed and the news feed. In addition, ads can be placed on a separate platform called Pangle, designed to broadcast video ads.
To select the target audience, you need to fill in the relevant fields or upload a file with parameters. After that, you can proceed to the distribution of ad budgets.
Thanks to its intuitive interface, the service is easy to use. However, remember that the success of an advertising campaign depends on the quality of the content and the accuracy of the target audience definition.