Motion design as an effective tool for creating appealing products
Motion design is becoming an increasingly sought-after tool for grabbing consumers‘ attention and bringing a website’s visuals to life. This trend involves various animated elements, including text and geometric shapes. Motion graphics allow you to diversify your content and make it as attractive as possible.
According to experts, using this type of design improves the user experience. First, animation helps increase the time the consumer spends on the page and the site. Motion is also a useful tool for marketing activities. And it’s not just about advertising. Animated graphics allow you to better convey the essence of processes and visualise analysis and reporting. This type of design is great for creating different kinds of content, such as:
- training materials;
- video clips;
- social networking publications;
- website design.
Either way, graphics help bring content to life, making it bright and unique.
Most people associate animation with cartoons, but motion design is a simpler option. The specialist works with fonts and icons as the main elements in this case.
This type of graphics is actively used to create video clips, develop simple games, and design presentations and advertisements.
How to use the tool to create websites
Motion design is a popular approach to developing websites and landing pages. It helps create a variety of elements that include:
- transitions between sections of a landing page or pages;
- animated logos that enhance the visual appearance of the resource;
- preloaders – indicators that show the progress of loading pages or content;
- animation of call-to-action blocks to make them more visible and increase conversion;
- visualisation of product benefits.
In addition, animated graphics are perfect for creating banner ads. User research has shown that this type of advertising is perceived more favourably than static blocks. Animated banners offer better advertising efficiency.
Motion design will be an ideal tool for increasing the attractiveness of sites and storytelling. It helps diversify uniform content and makes visual elements more interesting and varied.
Animated elements like shopping carts, call buttons, or scrolling will be relevant to all websites.
Motion graphics are very versatile. The process does not require a lot of resources and does not take a long time to complete. This makes motion suitable for new businesses on a tight budget. Modern technology makes it possible to bring almost any graphic element to life. But this does not mean that you should fill your site with just dynamic blocks. As with any type of design, moderation is essential. Otherwise, users may experience a sensory overload effect. This will turn off consumers, which will affect the profitability of the business.