TikTok Symphony: advantages of using the new tool
TikTok continues to be one of the most downloaded platforms, making it an effective promotional tool. Additionally, the social network is seeking to strengthen its position among competitors by expanding opportunities for advertisers. One step in this direction was launching the TikTok Symphony tool.
This intelligent assistant helps users create creative content. Among its features, Symphony helps create animated digital avatars. These avatars can serve as an original means of conducting an advertising campaign. Avatars showcase products and services, attracting the attention of users.
Features of the functionality
The tool includes a package of AI-based features:
- Symphony Image to Video. With this feature, specialists can convert static images into videos. Five-second videos are created based on photos of the advertiser’s products, for example. These videos are automatically adapted to the TikTok format.
- Text to Video works similarly, but for text descriptions.
- Showcase Products creates digital avatars that can hold the company’s products or model its clothing.
This functionality is available to TikTok users as part of a partnership with Adobe. The tool can be found in the Adobe Express app for creating social media content. Symphony is also integrated with WPP Open, an AI platform for placing advertisements. This significantly expands the tool’s ability to achieve marketing goals.
AI on social media
Like other social networks, TikTok prioritizes integrating AI into its platform. These intelligent systems greatly simplify marketers’ work by taking on most of their tasks. Many brands that promote themselves on TikTok have already recognized the benefits of AI. They believe that virtual assistants increase the effectiveness of advertising campaigns. Compared to a few years ago, generative AI technology has made good progress today. This improvement makes it possible to expand its scope of application to a variety of purposes. AI can realistically imitate movements and speech, as well as accurately convey facial expressions. This provides a high-quality image that accurately conveys the purpose of the video.
Since Symphony’s launch, digital avatars have become one of the most popular tools for marketers. The feature has undergone a series of updates that have significantly simplified content creation.
The tool has built-in dubbing and translation capabilities. Artificial intelligence supports more than 15 languages, significantly expanding the possibilities for reaching an audience.
TikTok Symphony automates advertising campaigns and increases the return on marketing investments. This tool will be useful for brands in various niches that want to attract new consumers.