Digital design: an overview of key areas
Digital design provides visual support for elements of the online environment. It makes websites and applications attractive. However, digital design goes beyond aesthetics. Its elements make navigation convenient and understandable for users.
Types
The concept of digital design is quite broad and encompasses several areas. Each area has its own specifics that are important to consider when working. The most popular types are:
Graphic design. It is the foundation of digital design and solves a variety of problems, including:
- creating a corporate identity;
- developing logos and brand identity;
- designing advertising banners and creatives;
- packaging design;
- preparing product presentations;
- visual accompaniment of publications and infographics.
Mastery of specialized tools is not enough for graphic design. Understanding target audience characteristics and digital environment trends is also important.
Web design’s main goal is to create a user-friendly and intuitive interface. Web designers are responsible for creating websites that serve as key tools for attracting users.
UX/UI design is responsible for creating a positive user experience. This field involves crafting appealing interfaces for websites and applications. UX/UI design encompasses more than just the visual aspect. It works comprehensively to maximize user satisfaction. This field considers the behavior and goals of people online. Thanks to this approach, digital products become more convenient and useful for consumers.
Motion design brings static images, including graphics and illustrations, to life. Animation tools are used to create engaging videos with diverse content. These videos can simplify complex information and increase interest in publications.
Mobile application design deserves special attention. Although it is considered a type of UX/UI design, it focuses on highly specialized tasks. The main goals of this area are:
- to provide a compact interface for smartphones;
- to make the application and the information it contains accessible and understandable;
- to ensure fast page loading and prompt response to requests.
When developing, it is important to take into account the features of different operating systems and the technical capabilities of smartphones.
Specialist competencies
Designers must have the appropriate professional skills to work successfully. One key skill is the ability to work with graphic editors. They must also understand the principles of creating visuals for different digital resources.
Creativity and the ability to find non-standard solutions are equally important. Every website or app should offer more than just an attractive design. Its design should align with the overall branding strategy and reflect the product’s features.
A good designer is customer-oriented. They understand user needs and know how to engage customers.