Where to start advertising on TikTok
TikTok is the world’s fastest-growing social network. It has given users a unique tool — short videos that are impossible to tear yourself away from. The platform’s popularity makes it not only an excellent tool for increasing subscribers or showcasing talent. Advertising on TikTok allows you to increase the visibility of your business and attract new customers.
It is worth noting that TikTok is no longer a social network for teenagers. Many companies have a solvent audience of potential customers. Based on current data, users of different age groups interact on the platform:
- people aged 18-24 account for 36% of the total number of registered accounts;
- users aged 24-25 account for 32%;
- the number of registered accounts in the 35-44 age group is 17%;
- users aged 45 and over account for 15%.
Analysts believe the 18-34 age group is the most solvent audience. They are also more open to new ideas and willing to work with new companies. According to the data, this audience is the largest in TikTok, accounting for 68%. This fact represents an excellent opportunity for companies to implement innovative marketing strategies.
Key steps to promotion
The first step in social media promotion is to identify your target audience. Understanding the customer, their behaviour and needs allows you to:
- respond quickly when changes in strategy are required;
- adjust product features or design;
- interact effectively with consumers;
- improve the effectiveness of marketing campaigns;
- optimise the advertising budget.
The definition of the target audience should be a function of the company’s product. It is essential to understand what needs it meets and what value it provides to consumers. Based on this, marketers build a portrait of the ideal customer, including their age and income level. This data allows for effective targeting.
Advertising on TikTok works for almost any business, but nuances exist. Social networks can be useful for some companies as a source of new customers, while others can use the platform to increase awareness and positioning.
TikTok is an ideal tool for the B2C sector, especially for restaurants, clothing manufacturers and retailers. Promoting beauty services shows excellent results.
Types of promotion
A significant advantage of social networking is the availability of advertising. The way the algorithms work is that if the content is of high quality and of interest, there is no need for paid advertising campaigns. Free promotion depends primarily on regular activity on the account. It is necessary to add new videos corresponding to TikTok’s trends constantly. Another option is to work with bloggers. You can order native advertising from them.
You can use paid advertising directly through the TikTok Ads service if you have sufficient funds. Users will see these ads in the recommended videos section. You can also create branded content using hashtags and various filters.